We are tough for businesses and entrepreneurs

  • 1.1.1989

    Marketing and Econometric Consultancy Services (METRIC) is established as a partnership firm between Dr. Ameeta Deshmukh and Dr. Anand Karandikar.Operations start in a 8 x 10 office with a typist and a Corona Smith portable typewriter to work on.Metric gets established as a brand and the logo is decided. Dr Vasant Palkar gives the first assignment for studying the market for Vitamin B Complex.

    Metric conducts a series of opinion polls for the first time in India. Most polls get prominent coverage in the print media.

  • 1.1.1990

    Kinetic Honda chooses Metric to do all India customer satisfaction survey.

    The development of MOSTER (Monitoring Satisfaction to Ensure Retention) model starts.

    Metric conducts its very first Pan India MR assignment for UPS.

  • 1.1.1991

    Formalization of ‘RIRA’ (Rural Investment Risk Aversion). Acceptance of RIRA for understanding buyer-behaviour by Novartis, Rallys and Force Motors. Metric Conducts its first all India syndicated Customer Satisfaction study for consumer durables.

  • 1.1.1992

    Marketing consultancy practice becomes a reality when Mr. Arun Firodia, Managing Director of Kinetic Engineering and Kinetic Honda engages Metric Consultancy for restructuring and improving various marketing processes.

  • 1.1.1993

    Metric develops DE-Matrix (Dealership Evaluation Matrix). Mr. Bhatia, Sales Director of BPL Bangalore, buys the model for exclusive use.
    BPL dealers shoot up in face of increased competition.

  • 1.1.1994

    Metric does assignments in the area of impact assessment of large dams. The socio economic research wing is established with social benefit cost analysis as the Metric practice area.

  • 1.1.1995

    MOSTER is developed and launched. Mercedes Benz and Thermax Babcock&Wilcox choose MOSTER and the preferred system to track customer satisfaction.
    Mr. Shrinivas Dharmadhikari joins Metric as a full time Director.
    HONDA Japan appoints METRIC to conduct All India study for new product development.

  • 1.1.1996

    Honda Scooter and Motorcycles Ltd requests Metric to develop a methodology for situating its new dealerships.
    The model LOCATE is born.MHonda Scooters and Motorcycles uses LOCATE for 5 successful rounds to situate 340 dealerships.Mr. Ravi Kant, then Marketing Director of LML, invites Metric to conduct training programs all over India for their ‘LML World’ dealerships. Conversion ratio at the counter doubles. LML begins to restore its net-worth.

  • 1.1.1997

    Metric pioneers in direct marketing of two wheelers (Mopeds) in India. Sale of Luna of Kinetic Engineering increases from two Nos per month to 120 Nos per month.
    Tata Motors and Siemens invite Metric to train their Managers in-house of quantitative techniques for managerial decision-making.

  • 1.1.1998

    Metric shifts to bigger office premises – 3000 sq.ft. inPune.
    Metric opens branch operations in Delhi and Chennai.
    Metric conducts a futuristic study for Honda Japan, which predicts shifting consumer preference for Motor Cycle at the cost of Scooters and decline of moped category.

  • 1.1.1999

    Metric launches In-situ training programs for LML. The dealer sales persons are trained at their own counters on ‘here and now’ basis.Metric crosses Rs.10 million mark in gross billing.Mercedes Benz adopts MOSTER for Customer Satisfaction measurement.Metric conducts first ever Initial Quality Survey for Two Wheelers in India.
    Metric conducts an all India study for Indian Crop Protection Association; Industry body of all MNC Pesticide companies in India.

  • 1.1.2000

    Mr. Dharmadhikari establishes international market for MOSTER.
    20 International agencies make down payment as royalty and take MOSTER’s franchisee.
    International use of MOSTER begins with Trust Power Corporation in New Zealand.
    Metric Consultancy Ltd is established as a privately held public limited company on 19th July 2000.

    Metric becomes a public limited company. Long serving employees given share in ownership. Shrinivas Dharmadhikari becomes the Director.

  • 1.1.2001

    MOSTER becomes very popular in global market. MOSTER finds clients in 34 countries.

    Metric is appointed by TATA Motors to re-organize and re-vitalize their aftermarket operations for commercial vehicles.

  • 1.1.2002

    Tata Motors chooses MOSTER for measuring and managing customer satisfaction for its dealership management programs.
    Metric is invited by TATA Motors to do research and consultancy for its after market operations. (The sales shoot up to 2,000 crores from 110 crores in the next 7 years of continued association)

  • 1.1.2003

    Metric trains Tata Motors’ distributors and distributor’ sales personnel all over India.
    Metric Knowledge Management Services Private Limited (MKMS) is established to exclusively look after international business.

  • 1.1.2004

    Metric shifts to its own building having an area of 12,000 sq.ft.

    Conducts workshop for Psyma GmbH in Nuremberg, Germany to familiarize researchers from 8 countries in use of MOSTER.

  • 1.1.2005

    Metric Consultancy (UK) is established to develop business in UK under the identity of Metric Global IVECO, Italy, appoints Metric as strategic sourcing development agency for Asia. Celtel (now Airtel Africa) adopts MOSTER for customer satisfaction measurement on all Africa basis.

  • 1.1.2006

    Dr. Ameeta Deshmukh contributes a column in CV Magazine outlining problems and prospects for commercial vehicle industry in India.
    Investments are made in Trend Tracker Ltd Bath UK. 200 reports are produced and published in Motor Trader in collaboration with Trend Tracker.
    Metric helps IVECO, Italy, to source high speed wheel rim from China.

  • 1.1.2007

    Metric is selected to represent British Quality Foundation in India for promotion of business excellence movement. BQF is the largest corporate membership organization with royal patronage.

  • 1.1.2008

    Establishes tie up with aleading Atlanta based American market research firm MMR for promoting MOSTER in the US market.Metric establishes the first ever rural call center in India at Bopordi village situated in Taluka Wai, District Satara, Maharashtra state.Metric starts a new practice area of patient satisfaction for hospitals by conducting syndicated survey of patient satisfaction.Metric plays the role of a consultant to Hardikar hospital and NM Wadia Institute of Cardiology to improve their service quality and achieve excellence in health care.Metric is appointed by FIAT, Italy, to give consultancy in the area of in-plant logistics management for their Indian plant in Pune.

  • 1.1.2009

    Studio-M is established to make educational films.
    Home Depot, the fourth largest retailer in USA adopts MOSTER for specific diagnostic studies.

  • 1.1.2010

    Studio-M makes 40 educational films, which are made available to students on You Tube, free of cost.

  • 1.1.2011

    Receives contracts from passenger Car business unit of Tata Motors for re-positioning of NANO, customer feedback for designing new Hatchback and demand forecasting.

why choose us


Each organization has different expectations from each research assignment. No standard off the rack Methodology can be really utilized to cater to the comples problems faced by the decision makers of todays business’. We at Metric in this process of delivering more, have created 20 plus research models- always while catering to the specific need of a client. MOSTER, LOCATE, DE-MATRIX, CRIDA, RIRA and many more We keep creating, More and more, better and better research methodologies and processes to deliver stunning results which are very actionable


If there is one thing that Metric has managed to deliver to all its clients over the past two decades, is impeccable quality. Our finesse spans our the entire process, whether it be apt questionnaire designs, perfect analytics or actionable improvements plans. Each employee at Metric, tries to deliver excellence in every aspect of any assignment.

We don’t end it here. Specially designed quality control processes ensure that you can take the next big business decision knowing that your data has come from authentic and verifiable sources. And some of the worlds best minds have applied thought and care to give you a truly world-class report.

Technological Innovation

Metric has been at the forefront of implementing cutting edge and highly effective Information Technology enabled systems to create a one of the leading MR companies in the world. We at Metric use a dedicated IT team to custom design and implement the most varied of IT related tasks, so whether it be Onilne Questionnaires, CATI or reporting tools to enable quick and efficient decision making. Metric’s tech innovations have been helping clients reduce costs, have faster decision making process and get clean, accurate and quick results.


A network of more than 200 permanent personnel (most competitors use contract personnel on temporary basis- effectively compromising quality) in India. We are literally in every city of the country. Our rural data collection prowess has been known to take the most challenging of assignments and make it seem like cakewalk. Added to this a strong 100 seat rural CATI (The First successful Rural Contact Centre) set-up created specifically to power Metric’s Research Projects has created the most dominating and efficient data collection services in the country.

We haven’t stopped here. Our presence is extended in 52 countries through our own partner organizations. Individually who in themselves are efficient, cost-effective and most importantly honest.